Lufthansa launches digital platform to keep pace with demand and accelerate booking process

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Lufthansa Cargo is offering its customers ‘three easy steps to booking’ with its new online eBooking portal. All that is now required to make a booking is to define the shipment, choose the product and confirm the route.

The system guides customers through the booking process with automatic suggestions and suitable options. The booking system then calculates a price that can be booked directly.

Changes can also be made afterwards with just a few clicks. This makes the booking even faster and easier for all customers and also allows them to confirm the booking immediately.

“Most of our customers already book online. With the new eBooking we are improving the usability for our customers. Access to our capacity with bookable prices is now even easier for our customers 24/7. Our sales department will continue to focus on the individual needs of our customers,” said Dorothea von Boxberg, Chief Commercial Officer at Lufthansa Cargo.

Following the expansion of the digital interfaces, the introduction of the dynamic pricing “RapidRateResponse” and digital PreCheck of shipments, Lufthansa Cargo has reached another milestone in its digitalisation strategy with the new eBooking. At the same time, the cargo airline has taken a decisive step forward in digitally mapping the entire supply chain and separating the data flow from physical freight traffic.

The new booking portal also demonstrates Lufthansa Cargo’s responsibility towards the climate and environment: with the integrated carbon calculator, all customers have the opportunity to check the CO2 emissions caused by their transportation and having them offset in the future.

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