PURE ETCR teams up with DHL as logistics partner

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PURE ETCR, the world’s first all-electric multi-brand touring car series recently announced DHL Global Forwarding, the international freight specialist division of Deutsche Post DHL Group, as the series’ logistics partner for its inaugural season in 2021.

This announcement seems to strengthens the series’ portfolio of globally recognised partners and adds momentum to Discovery Inc’s mission of becoming the worldwide leader in the promotion of electromobility through motorsport.

PURE ETCR will benefit from DHL’s extensive global logistics expertise and sustainable transport solutions. The use of DHL’s comprehensive ocean freight carrier network for the flyaway events helps the series to stick to its strict ‘no air freight’ policy and reduce its potential emissions impact for the journey by 90 per cent.

PURE ETCR’s race weekend’s will climax with an electrifying on-track contest in the DHL SuperFinals, where the King of Queen of the event will prove their mettle and emerge to take victory.

DHL’s iconic yellow-and-red branding will appear prominently trackside, including on PURE ETCR’s Starting Gate, set to become the centrepiece of the series’ innovative new Battle format.

Touring car racing’s all-new era gets underway at Autodromo Vallelunga, Italy, on June 18-20 and features additional events in Spain, Denmark, Hungary and South Korea.

François Ribeiro, Head of Eurosport Events, the PURE ETCR promoter, said, “We are delighted to welcome DHL as Logistics Partner to PURE ETCR and make them the latest global brand to enter a new era of touring car racing with us. DHL has been an incredible supporter of Discovery-promoted series such as the WTCR – FIA World Touring Car Cup, and it is a pleasure to now expand that relationship into PURE ETCR.”

Thomas George, CEO, DHL Global Forwarding Europe and Global Head of Marketing and Sales said, “Racing has always been a driver for technological innovation when it comes to efficiency and safety. With the first all-electric, multi-brand touring car series, PURE ETCR are driving electromobility to a new level.”

“This series will make the new racing format a strong ambassador for alternative drives and trigger the necessary shift towards more sustainable transportation. We are happy to support PURE ETCR in their mission with our logistics expertise as it reflects our own mission to achieve net-zero emissions by 2050.”

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