Industry acknowledges APM Terminals’ container tracking platform

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APM Terminals has now made a personalisation option available as a part of the company’s global roll-out of a standardised container tracking system for customers.

This option enables customers to save containers to a Container Watchlist and set up email notifications, to save time and optimise container flow.

According to a company release, more than 22 of the APM’s terminals provide access to container tracking, using the standard interface on the company’s website, known as Track & Trace (T&T). Over the coming months, this global solution will be rolled out to the company’s terminals in Spain and Mumbai, which has a container throughput of more than 2mn TEUs.

Wiebe-Jan Kloosterman, Landside Digital Solution Manager, APM Terminals said in a statement, “This standardised approach not only offers convenience to customers working with multiple terminals but enables APM Terminals to focus its investment in just one industry-leading platform instead of multiple, potentially less innovative solutions.”

In the last quarter of 2020, the T&T platform saw the launch of a function that enables customers to save their import containers to a Container Watchlist, says release.

“This saves customers time and effort, continually copying and pasting their containers into the search to retrieve the latest status,” says Kloosterman.

“Filtering options in the Container Watchlist allow customers, for example, to quickly identify containers that are ready for collection, missing appointments or have issues (e.g. Customs Holds) that need resolving,” he adds.

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