100 Geek+ AMRs to run Asia’s largest fulfilment centre for grocery deliveries operated by Circle K

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Geek+ has announced the successful deployment and of 100 autonomous mobile robots (AMRs) in the distribution centre of Circle K Hong Kong. The deployment represents the commitment of the global AMR leader and Circle K Hong Kong to build supply chain resilience using technology and supporting customers with a wide selection of products and excellent services.

The of 140,000 sq ft distribution center handles the deliveries of more than 300 Circle K convenience stores in Hong Kong, serving over 600,000 customers daily. With large volumes bound for different destinations and a wide selection of products ranging from small everyday items to food and cold goods, Circle K Hong Kong wanted to automate its warehouse and streamline large-scale logistics processes.

In January 2021, the company decided to transform its operations with deployment of 100 Geek+ AMRs and ensure the effective daily handling of over 10,00,000 products.

With ever-changing markets and difficulties predicting future demand, flexibility through digitalisation and real-time visibility is the key to building an agile supply chain. Moving forward, Geek+ and Circle K Hong Kong will work closely to secure the smooth operations of the largest automated warehouse within Asia’s grocery industry and ensure the timely and accurate allocation of millions of quality products to Circle K’s wide network of convenience stores.

Bruce Ma, Senior Supply Chain Manager of Circle K Hong Kong says, “With substantial challenges facing our team, we aim to improve customers’ and employees’ experiences by reinventing our supply chain using automation technologies.”

Lit Fung, VP, and Managing Director of Geek+ APAC, UK and Americas said, “We are excited to see our system support Circle K with the accuracy, efficiency, and flexibility needed to serve its wide network of convenience stores. Our AI-driven robotics system enables digitalisation for streamlining warehouse operations, which helps our customers improve competitiveness in an ever-changing environment.”

Driven by intelligent software and QR-code technology, the network of Geek+ robots flexibly move racks of ordered goods from a designated area for inventory to employees positioned at workstations, where they finalise the picking process guided by the user-friendly interface. It improves the overall picking accuracy and efficiency. The flexibility of movable robot-compatible racking, combined with the ability to choose the optimal route and organise inventory densely according to real-time demand, improves space utilisation and offers more flexible supply chain operations. Additionally, Geek+ AMRs can operate 24×7 to better support periods of high throughput demand.

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