Port of Halifax uses ‘Descartes Datamyne’ to enhance business development efforts for containerised cargo operations

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The Port of Halifax recently announced its plans to enhance its business development efforts for containerised shipping operations by using Descartes Datamyne™ to access comprehensive export and import data in its prospective trade lanes. Descartes Datamyne™ is a product of Descartes Systems Group, a global leader which offers logistics-intensive businesses solutions. This technology covers the business operations of over 230 markets across five continents.

Rob McInnes, Manager – Business Development at Halifax Port Authority said, “Our goal is to make Halifax the east coast choice for cargo arriving from central Canada and the mid-western US by demonstrating to importers, cargo owners, freight forwarders, terminals and rail providers how the port can fit into their supply chain. We are a long-time subscriber to Descartes Datamyne and continue to find it invaluable, especially the in-depth information it provides on cargo transportation at competitive ports in the Northeast.”

The advanced tech solution provides the deep insight required to extensively research the movement of goods/cargo globally to support business development, competitive analysis and supplier sourcing.

Mark Segner, Vice President – Global Sales at Descartes stated, “We’re pleased to help the Port of Halifax more effectively target new business development opportunities for its services through our global trade intelligence solutions. By providing detailed information on the flow of trade, ports, carriers and logistics service providers can be more precise in their business development activities, increase revenue, understand the competitive landscape and keep sales and marketing costs in check.”

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